The like button is the engine of Facebook and its most recognized symbol. However, Facebook launched its new emotion icons earlier this year but police have warned people against using the feature.
Six new reactions which appear as animated emotions and pop-up whenever the Like button is long-pressed on the Facebook app. Because of this users have asked the social media giant for a Dislike button, which for some reason Facebook refuses to do.
But, recently the Belgian police issued a warning against using the reaction feature. They claim that the buttons are far from offering a simple way of revealing your feelings on Facebook, they are using the feature to collect information on your mood.
In an online statement, the police wrote: “Facebook never misses an opportunity to improve the collection of information about us and they proved it again last February.
“The question that some of you have asked me was why Facebook limited them to six.”
By using the reactions tool, users are providing more information for Facebook to use to build up a profile.
“As you know, we are also a product for Facebook. The reactions we express, make it possible to know us better and if states Facebook us to provide the best possible experience in terms of our profile that emerges more sharply.
“By limiting the number of icons to six, Facebook is counting on you to express your thoughts more easily so that the algorithms that run in the background are more effective.
“With your clicks, it will be possible to determine the [types of] content that puts you in a good mood.”
“In conclusion, it will be one more reason not to click too fast if you want to preserve your privacy.”
If it appears that you are in a good mood then Facebook will infer that you are receptive and will be able to target advertising space by gauging the things that you like.